Corporate Identity

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Corporate Identity

TXC was founded in 1983 as it was the first crystal manufacturer in Taiwan at then; therefore, the company was named as Taiwan Crystal Company. In 1990, due to the diversification of the company, the name was changed to TXC Corporation in order to incorporate products other than crystal. From then on, the company started to use TXC as its identity in all aspects. Even TXC has been treated as the only identity of the company, the variations can still be seen in different promotion scenarios and thus may cause mixed perception to outsiders. To deal with this confusion, it is a must to standardize the CIS (Corporate Identify System) and regulate the usage of the logo, slogan for better promoting TXC as a unique and outstanding enterprise. From now on, all materials that contain the logo and slogan, for pictures or for wordings, have to conform to the CIS booklet.


Background Story

“TXC” is composed of white and blue colors. The color symbolized the bright, energetic, and the spirit of pushing forward. The composition of 10 blue and 9 white lines characterized the spirit of striving for perfect and recognizing the self-limit also. The word “T” has 7 long lines and 3 short lines which told the story that the initial 3 founders and the breakdown of 7 subunits of TXC. It also represented 3 tightly grouped hearts and beat anything and the vision to promote TXC’s products to 7 oceans.

 

Black Pantone 293C

TXC Logo .AI format .EPS format .JPG format

Logo in English .AI format .EPS format .JPG format

TXC standard logo in vertical format-1 .AI format .EPS format .JPG format

TXC standard logo in vertical format-2 .AI format .EPS format .JPG format

Logo in Chinese and vertical format .AI format .EPS format .JPG format

TXC standard logo in horizontal format-1 .AI format .EPS format .JPG format

TXC standard logo in horizontal format-2 .AI format .EPS format .JPG format

Logo in Chinese and horizontal .AI format .EPS format .JPG format

TXC Standard format with letter head TXC TXC Standard format with letter head

TXC standard presentation format

TXC standard presentation format